Dream11 to replace Byju’s as jersey sponsor of Team India in a deal worth ₹358 crore. This decision was made by the Board of Control for Cricket in India (BCCI) after their previous deal with Byju’s ended abruptly.
The new sponsorship deal with Dream11 is valued at $35 million, the edtech company is paying ₹5.07 crore per match for domestic matches featuring the Indian team and ₹1.56 crore per match for ICC or ACC tournaments. The board’s secretary, Jay Shah, has not responded to messages regarding this matter, and Dream11 has declined to comment.
No official comment is there regarding the jersey sponsor of the Indian cricket teams, especially from the two sponsors. Whosoever it will be, the jersey should be the best of its kind to represent India as a whole.
Dream11 to replace Byju’s as jersey partner
On 15 June, the BCCI initiated the application process for the team India jersey rights. a base price is set at a 40% discount from the previous winning bid. The base price was set at ₹3 crore for bilateral matches featuring India. Along with this ₹1 crore for matches played in ICC or Asian Cricket Council tournaments, such as the ICC World Cup and the Asia Cup. One of the earliest sponsors, Oppo, was paying ₹4.61 crore per match. In 2013, there was also a decline in rates when Star India paid ₹1.92 crore per match, compared to Sahara’s bid of ₹2.35 crore for every BCCI match. In the ICC World Cup 2023 New Jersey sponsors can make a difference with the appearance too.
Dream11 to replace Byju’s
However, many brand categories were excluded from the process of bidding. These included sportswear manufacturers, betting companies, crypto currency (excluding fantasy sports gaming), etc. some of the brands like tobacco brands, and those associated with offensive content like pornography. The exclusion of athleisure and sportswear was due to the board’s existing agreement with Adidas as the exclusive kit sponsor for a significant ₹300 crore.
Recent reports indicated that the board was facing challenges in finding a New Jersey sponsor following the sudden exit of Byju’s. And that’s why news of Dream11 to replace Byju’s as jersey went viral.
Additionally, the BCCI is currently searching for a new title partner after its deal with MasterCard ended. For more such updates you can rely on our content, follow scoopdose.
