In February 2024, Google announced a licensing agreement with Reddit. The deal grants Google a license for real-time access to Reddit conversations, allowing more content to be displayed on Google and used for training its models.
The agreement is a clear victory for both industry giants. This deal between Google and Reddit explicitly states that it will result in improved online presence of Reddit discussions across multiple Google products. It will potentially boost search results on a broad array of topics and contexts.
Google’s expanded access to structured Reddit content will enhance language models’ proficiency to understand human conversations and styles of writing. As artificial intelligence plays a bigger role in search, this alliance will transform the way Google interpret and rank content.
Furthermore, the new Cloud partnership now allows Reddit to integrate many new AI-driven capabilities using Vertex AI. Reddit can leverage the power of Vertex AI to significantly improve search functionality and other operations on the Reddit platform.
The deal is reported to be worth $60 million annually for Reddit.
Reddit, Google Search, and Artificial Intelligence
Reddit is undeniably one of the most used platforms by netizens eager to discuss virtually any topic, further making it renowned among people seeking information. As a result, users are now cleverly adding “Reddit” to their search queries. This search tactic helps them access specific data directly from Reddit, efficiently “Redditing” their way past Google’s search results.
Moreover, conversations on Reddit are invaluable for training large language models, thanks to Reddit’s knowledge on a vast range of subjects. Not to forget, this in-depth, conversational data is expressed in various writing styles.
Structured Reddit Content
Most (almost all!) of the data available on the web is unstructured. Search engine algorithms process unstructured data using AI and ML to remove any irrelevant bits, like navigation menus, and extract the main content.
On the contrary, Reddit data is structured and already sorted into distinct components to eliminate any ambiguity. And now, Google has real-time access to this structured data, elevating its ability to interpret and use the information effectively.
Google words on how they will use the Reddit content:
Over the years, we’ve seen that people increasingly use Google to search for helpful content on Reddit to find product recommendations, travel advice, and much more. We know people find this information useful, so we’re developing ways to make it even easier to access across Google products.
This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.
To which Reddit posted: Our work with Google will make it easier for people to find, discover, and engage in content and communities on Reddit that are most relevant to them
Read Google’s announcement here:
An expanded partnership with Reddit
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