If you use Twitter for business, you’ve probably wondered what it takes to become a verified Twitter user. You’ve seen verified Twitter accounts before. They’re wearing a blue badge with a white checkmark. This official badge is only available to Twitter users whose accounts have been reviewed and verified by Twitter. When you become verified on Twitter, it shows users that your profile is credible and genuine. For verification, many different accounts can be considered. Accounts used by businesses, politicians, celebrities, musicians, artists, influencers, journalists, and others fall into this category. After pausing the original application process in 2017 in the aftermath of a scandal involving a white supremacist’s account receiving the badge, Twitter announced a new verification program in May 2021. In this article, we tell you how verified Twitter account can be helpful for you and your business.
What does Twitter Verification Mean?
The blue Twitter verification badge indicates to the platform that an account is genuine, credible, authentic, and of public interest. Any user whose account is genuine, notable, and active can apply to be verified on Twitter. Users who are verified on Twitter have a blue checkmark next to their name. It means you’re not impersonating, manipulating, or spamming them. You’re also not infringing on any copyright or trademark laws. Only Twitter can validate accounts and display the blue checkmark badge on profiles. Third parties are unable to do so. And you cannot add it yourself.
Who can Get Verified on Twitter?
Anyone can apply for verification now, but not everyone will be accepted.
Twitter’s new account verification criteria state that accounts in the following six categories are eligible:
- Companies, brands, organizations
- Entertainment (includes digital content creator)
- News organizations and journalists
- Sports and esports (gaming)
- Governments and Political figures
- Activists, organizers, and other influential individuals
Twitter says that starting in 2022, the verification program will be expanded to include new categories such as academics, scientists, and religious leaders.
Why it’s Important to be Verified?
There are numerous obvious advantages to having a verified account:
- You might get more followers.
- The community trusts and respects you.
- You immediately recognize as an influencer or authority.
- You can defend yourself against impersonation attempts
The last two points are perhaps the most crucial.
What are the Requirements for Twitter Verification?
1. Authenticity: You must confirm your identity in the first step of Twitter’s account verification process by providing a link to your official website or that of your organization. You must also provide a valid official government-issued ID and an official email address with the relevant domain.
2. Notability: To be verified on Twitter, your account must be associated with a well-known organization, brand, or individual. A Twitter user must provide links to news coverage about him or her, a link to a Google Trends profile depicting his or her search history, a Wikipedia reference, or their follower count for their account to be verified.
3. Activity levels: To be blue tick-verified, your account must be active and meet Twitter’s requirements for a profile name and image. The account must be public at the time of application, and you must have logged in within the last six months. Furthermore, your account must have a confirmed email address or phone number and not have received a 12-hour or 7-day lockout for violating Twitter rules in the previous 12 months.
How to Apply for Twitter account Verification?
Here’s a step-by-step guide to verifying your Twitter account.
- To begin the verification process, go to your account settings and click on request verification’ under the ‘Verified’ section.
- A new window will appear. Click ‘Start Now to start the verification process.
- Choose a category for your account or profile, such as government, news organization, company, or brand.
- Now, demonstrate that you have chosen the correct category by sharing your official website, articles, references, etc.
- Verify your Twitter identity by providing an official email address, website, or government-issued ID.
- After entering all of your information, click submit and wait for Twitter to respond.
Once you have completed all these steps, your Twitter accounts verified.
5 Ways to Increase Your Chances of Getting Verified on Twitter
While you must meet all of Twitter’s eligibility criteria to be verified, there are some steps you can take to increase the credibility of your account before applying. Following these suggestions will also assist you in increasing your Twitter following.
1. Make sure your account is active
Don’t send out random tweets. One of the most effective ways to increase interest in the content your brand shares is to be active on Twitter.
2. Ensure that your company’s Twitter profile is optimized
You want your Twitter account to be appealing and to represent your brand. Make sure to optimize your account by writing a brief, descriptive bio that includes your company’s location and a link to your website. A well-optimized Twitter account will also use high-quality images for the profile and header images. Both will reflect your company’s image.
3. Keep it real
Buying followers or relying on bots will degrade your account’s credibility. Posting spammy content will do the same. Your brand must be authentic, credible, and reliable in order to appear authentic, credible, and reliable. Shortcuts will not suffice. Your brand must put in the effort.
4. Make sure your tweets are open to public
Twitter users can protect their tweets by changing their privacy settings. However, this limits interaction and engagement for brands. It will stifle growth and demonstrate to Twitter that your account isn’t of general interest to the public. Make sure your tweets are set to “public” to maximize engagement and public conversation with your brand.
5. Tweets photos and videos
When you only have 280 characters to work with, using imagery and video can help you emphasize your point. Furthermore, including a high-quality visual component can increase engagement.
Conclusion
We hope you found this article on “how verified Twitter account” helpful in clearing up your doubts about Twitter verification. The “Twitter verified” symbol ensures that your followers aren’t following a fake account. However, it is the only way for Twitter users to be certain that an account is genuine. It provides an additional layer of protection for both users and account owners, prevents the spread of fake news, and overall improves the user experience. Twitter for business allows you to share information and initiate conversations with your target audience. As a result, your audience will value your Tweets and content and, hopefully, share it with their followers. You can request Twitter account verification using either a personal or a business account. If your verification request is denied the first time, you may resubmit it after 30 days. You have an unlimited number of requests for verification.
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